Here is our big Kickstarter advice and lessons post! I am writing this for two reasons: (1) We get a lot of email requests for Kickstarter advice, so I am writing this piece to have one big article to link to when we get those messages, and (2) I did a lot of research and work on the Kickstarter, and I want to write down the things I learned, because then it feels DOUBLE WORTH IT. This post may not apply to the general Doubleclicks follower, but perhaps some of you are talented musicians and comedians and authors in the early stages of Kickstarter madness and are desperately seeking advice because you feel so alone and stupid and lost—I remember this feeling well. Maybe we can help!
For those who don’t know us: We are a band called the Doubleclicks, and in February of this year we raised $80,000 on Kickstarter to make an album (and thanks for stretch goal insanity, a lot of other things as well.) You can see our Kickstarter project here. Yes, it went very well. People ask us if we were surprised or overwhelmed by the response. We weren’t, really—mostly we are THANKFUL. We are SO VERY INCREDIBLY ENDLESSLY THANKFUL to the people who supported the project, who make it possible for us to pursue music full-time and work on things we’re passionate about. The reception that our fans gave the campaign was amazing and gave us lots of wonderful good feelings. I don’t really know what made people so generous toward us, but I try not to think about it too hard. Mostly we just try to work to deserve the support our amazing listeners give us. We worked real hard and were prepared for the campaign in the abstract, with numbers and plans and orders and timelines, so we weren’t too overwhelmed by the numbers when they happened. But the feeling of “Wow, people want to support us pursuing our dream”—that was something that we couldn’t really prepare for. People are awesome sometimes.